S.Pellegrino meets Italian Talents - en
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Video Description: ITALIAN TALENTS is the new project with an international flair promoted by S. Pellegrino.
It debuts in 2010 with the goal of creating significant synergies with Italian companies of international renown that operate in the upper bracket of the market and express Italian culture and style, distinguishing themselves for innovation, quality, service, design and prestige.
The intention is that of conveying a message that is representative of a lifestyle.
The project foresees the involvement of another prestigious brand alongside S. Pellegrino, one that is a leader in its sector (from fashion to design, from painting to music…) and of internationally acknowledged excellence. The time‐honoured S.Pellegrino bottle ‐ protagonist and ambassador of the Live in Italian style on the finest tables in the world ‐ will be entrusted to this brand or designer to interpret it and bring to life to a Special Edition that will be distributed in the finest restaurants in Italy and abroad for approximately three months.
Both brands will work together on a communication plan in support of the initiative that includes: the creation of a collector’s bottle (limited edition), a PR campaign and international road shows.
The starting point was the identification of the mutual driving forces of the partners on the project: the elevated quality perceived, leadership in the sector and first‐class reputation on an international level.
In second place, an effort was made to place emphasis upon the concept of value in time represented by the two brands, an intangible asset that makes up the authentic competitive advantage of the finest companies protagonists of Made in Italy. Stefano Agostini, Sanpellegrino CEO states: “Promoting this value is essential because it contributes to casting medium and long‐term strategies which allow the attainment of a one‐of‐a‐kind positioning and worldwide prestige. That’s not all: when overcoming national borders, mutual initiatives can only but contribute to the development and establishment of the single brand.”
Focusing on the principle of sharing values, S.Pellegrino has discerned MISSONI as the ideal partner to launch its first edition of the ITALIAN TALENTS project.
Missoni invented a unique Fashion style, joyful and nonconformist. It is an authentic and unmistakable brand, just like S.Pellegrino.
Fabio Degli Esposti, Sanpellegrino International BU Director, adds: “This was a natural choice right from the start, given the unquestionable values and originality that the Missoni brand has always expressed.
The partnership was then put into concrete terms thanks to the possibility of making explicit – through a unique bottle that is our vehicle of communication in 120 countries – the authentic values shared by the brands: devotion to elegance and beauty, taste for quality and conviviality are the key elements of a journey capable of taking up the challenge of new materials and new technology.”
It debuts in 2010 with the goal of creating significant synergies with Italian companies of international renown that operate in the upper bracket of the market and express Italian culture and style, distinguishing themselves for innovation, quality, service, design and prestige.
The intention is that of conveying a message that is representative of a lifestyle.
The project foresees the involvement of another prestigious brand alongside S. Pellegrino, one that is a leader in its sector (from fashion to design, from painting to music…) and of internationally acknowledged excellence. The time‐honoured S.Pellegrino bottle ‐ protagonist and ambassador of the Live in Italian style on the finest tables in the world ‐ will be entrusted to this brand or designer to interpret it and bring to life to a Special Edition that will be distributed in the finest restaurants in Italy and abroad for approximately three months.
Both brands will work together on a communication plan in support of the initiative that includes: the creation of a collector’s bottle (limited edition), a PR campaign and international road shows.
The starting point was the identification of the mutual driving forces of the partners on the project: the elevated quality perceived, leadership in the sector and first‐class reputation on an international level.
In second place, an effort was made to place emphasis upon the concept of value in time represented by the two brands, an intangible asset that makes up the authentic competitive advantage of the finest companies protagonists of Made in Italy. Stefano Agostini, Sanpellegrino CEO states: “Promoting this value is essential because it contributes to casting medium and long‐term strategies which allow the attainment of a one‐of‐a‐kind positioning and worldwide prestige. That’s not all: when overcoming national borders, mutual initiatives can only but contribute to the development and establishment of the single brand.”
Focusing on the principle of sharing values, S.Pellegrino has discerned MISSONI as the ideal partner to launch its first edition of the ITALIAN TALENTS project.
Missoni invented a unique Fashion style, joyful and nonconformist. It is an authentic and unmistakable brand, just like S.Pellegrino.
Fabio Degli Esposti, Sanpellegrino International BU Director, adds: “This was a natural choice right from the start, given the unquestionable values and originality that the Missoni brand has always expressed.
The partnership was then put into concrete terms thanks to the possibility of making explicit – through a unique bottle that is our vehicle of communication in 120 countries – the authentic values shared by the brands: devotion to elegance and beauty, taste for quality and conviviality are the key elements of a journey capable of taking up the challenge of new materials and new technology.”